AEO · GEO · AI Search · Technical SEO

Found in search — and
in AI answers.

Search is splitting in two. Half your buyers still click a blue link; the other half read an answer written by ChatGPT, Perplexity, or an AI Overview and never scroll. I optimise for both.

Everyone will tell you AI search matters. Almost nobody can show you a citation they caused. I can — one commercial page, two structural rules, and Google started quoting it in an AI Overview. The full method is below, including the part where I told the client to stop paying me for content.

Contract engagements & remote roles · Chattogram, Bangladesh · US/EU hours overlap

Tasdid Hossain Siddique, AEO and GEO specialist
5+ Years

Digital Marketing
Experience

The one that counts

Google stopped ranking this page and started quoting it.

It climbed from roughly position 51 to 20 along the way — but that was the side effect, not the win. The citation was the win, because it meant an answer engine had started treating the page as a source rather than a result. Those are two different businesses. Here is exactly how →

197%

Organic Sessions
Growth (Current Client)

455

Keywords Ranking
(Current Client)

400%

Organic Traffic
Growth (Wrangler)

34

Domain Authority
From 22 (Wrangler)

25+

Keywords Ranked
In Top 10 (On Wave)

Case Study

Earning an AI Overview citation for a US 3PL brand

No team behind me on this one — strategy, technical, content, structured data, off-page and reporting, all on a single account.

What I changed

Two structural rules, applied to one commercial page. Nothing more exotic than that.

  • 01Every heading answers its own question in the first sentence. No wind-up, no throat-clearing. An extraction model should be able to take sentence one and have a complete, correct answer.
  • 02Every statistic names its source inside the same sentence. Not a footnote, not a sources block at the bottom — inline, where the claim is made, so the attribution travels with the fact when it gets lifted.

The result

The page earned a Google AI Overview citation and moved from roughly position 51 to 20. It then became the template for the rest of the content library. Across the account, organic sessions went from about 99 to 294 per month — a 197% increase — across 455 ranking keywords.

Google Search Console 16-month performance: 1.93K clicks, 254K impressions, 0.8% average CTR, 24.8 average position, with impressions rising steeply in the final months
Google Search Console, 16-month view — anonymised B2B third-party logistics client. 254K impressions and 1.93K clicks, with impressions climbing steeply through the closing months as the answer-first rebuild rolled out across the library. Client domain and page-level data removed.

What the technical audit surfaced

A finding only counts against the page a crawler is actually served. Three that mattered:

  • FAQ structured data validating on 29 pages and shipping empty on 26. The markup sat in the template and never reached the served HTML — it passed every validator and did nothing.
  • 27 backlinks across 13 referring domains pointing at an unredirected 404. Recovered with a single redirect rule and no new content.
  • A theme-level duplicate meta description emitted on every page carrying a manual excerpt.

The call I made

All four audited pillar terms were returning AI Overviews with the client absent, despite clean on-page work. So I recommended pausing content production entirely and redirecting the effort to the 404 inventory, directory and citation consistency, and authority building.

The constraint was off-page, not content. Telling a client to stop buying the thing you produce is usually the most useful thing you can tell them — and it is the part of this engagement I would point to first.

Read the full anonymised audit

Real deliverable · client details removed

60-Second Intro

How I drive more traffic, leads, and sales — in my own words.

What I Do

Getting cited is the specialty. Technical SEO is the floor it stands on — there is no point courting an answer engine that cannot crawl you in the first place.

Specialty

AI Search
(AEO / GEO)

  • AI Overview & featured snippet targeting
  • ChatGPT & Perplexity citation optimisation
  • Entity, schema & llms.txt structuring
  • Answer-first content architecture
  • Citation and brand-mention tracking
See the AEO case study

Technical SEO
& Strategy

  • Crawl-based technical audits
  • Structured data verified as served
  • Pillar & cluster content architecture
  • Keyword mapping & content-gap analysis
  • Backlink recovery & outreach

Also available where an engagement needs it

Local SEO and Google Business Profile optimisation · B2B cold email campaigns and deliverability repair · Google and Meta paid search · LinkedIn outreach systems

Common Questions

Answered the way I structure client pages: the first sentence is the answer.

What is Answer Engine Optimisation (AEO)?

Answer Engine Optimisation is the practice of structuring a page so an answer engine can lift a direct answer from it and cite the source. It differs from classic SEO because the goal is not a click on a ranked link but inclusion inside an answer the user reads without scrolling. In practice that means every heading answers its own question in the first sentence, every statistic names its source in the same sentence, and the structured data actually reaches the served HTML.

What is the difference between AEO and GEO?

AEO targets being quoted as the answer; GEO targets how a generative model describes your brand when no one named you. AEO work is page-level and structural. GEO work is entity-level: making sure consistent, verifiable facts about the brand exist across the sources a model was trained on and retrieves from. Most engagements need both, because a page can be perfectly structured and still lose to a competitor the model simply knows better.

How do you get cited in Google's AI Overviews?

You get cited by making the page the cheapest place for the engine to extract a correct, attributable answer. On the one page where I earned a citation, two rules did the work: every heading answered its own question in sentence one, and every statistic named its source inside the same sentence rather than in a footnote. The page moved from roughly position 51 to 20, but the ranking was secondary — the citation meant the engine had started treating the page as a source rather than a result.

Do AI crawlers read JavaScript?

Most do not. GPTBot, ClaudeBot, PerplexityBot and CCBot read the raw HTML your server sends and do not execute JavaScript. Googlebot does render JavaScript, but it does not scroll a page the way a visitor does, so content injected on scroll can be missed. This is why so many sites that look fine to a human are close to invisible to an answer engine, and why I check findings against the served HTML rather than the rendered page.

Does AEO replace SEO?

No — AEO sits on top of technical SEO and fails without it. An answer engine cannot cite a page it cannot crawl, index or parse. On a recent audit the constraint turned out to be entirely off-page: the on-page work was clean, but all four pillar terms returned AI Overviews with the client absent, so the right call was to pause content production and fix the broken link inventory and authority first.

Who is Tasdid Hossain Siddique?

Tasdid Hossain Siddique is an AEO, GEO and technical SEO specialist based in Chattogram, Bangladesh, with more than five years running organic growth end to end for B2B services, B2B SaaS, ecommerce and compliance clients. He works across US and EU hours and takes both contract engagements and remote roles.

In Their Words

From the people who owned the budget.

Current client
Tasdid has played an important role in strengthening our organic search presence through technical SEO improvements, website structure, and content optimization. His ability to identify underlying issues and prioritize the right solutions has been particularly valuable. He approaches SEO strategically, focusing on building a stronger foundation for sustainable organic growth rather than simply producing more content.

Stephen Brillati

CEO · Cura Resource Group

Tasdid demonstrated strong ownership of our SEO strategy, combining technical optimization, content improvements, and data-driven decision-making to drive measurable growth. During his time working with us, monthly organic sessions grew from approximately 6,000 to 24,000, while Domain Authority increased from 22 to 34. He worked independently, prioritized effectively, and consistently focused on opportunities that could deliver meaningful results.

Alex Thompson

CEO · Wrangler

Tasdid brought a structured, analytical approach to SEO and organic growth. His work on search optimization and content strategy helped improve organic click-through rate by 18% over six months and bring more than 25 keywords into Google's top 10 results. He combines technical knowledge with practical execution and a clear focus on improving search performance.

Felix Mayer

CEO · On Wave Group

Tasdid contributed across SEO, paid advertising, and email marketing, demonstrating a strong understanding of how different digital channels work together. His efforts helped improve organic search performance, reduce Google Ads cost per click by 20%, and increase email open rates by 20%. He approaches marketing with a data-driven mindset and looks for practical ways to improve campaign efficiency and overall performance.

Jeffery Miglicco

CEO · PureWay Compliance

Start Here

The Citation Audit

Right now, an answer engine is describing your category to a buyer. The only question is whether your name comes up.

A fixed-scope pilot, so you can judge the work before committing to anything longer. You get the same document shown above — built against your site, not a template.

What I check

  • Whether AI crawlers can reach and parse your pages at all
  • Whether your schema survives into the HTML, or only passes the validator
  • Which of your money queries return an AI answer with a competitor in it
  • What ChatGPT and Perplexity say about you when nobody prompts your name

What you get back

  • A prioritised findings list, worst first, with the fix for each
  • The reasoning behind every call, so your developer can challenge it
  • A straight answer on whether content is even your constraint
  • A walkthrough call where you are welcome to argue with all of it

Fixed fee, agreed in writing before any work starts. And if the audit finds your problem is not something I should be paid to fix, it will say so — I have made that call before, on a paying account.

Request the Audit

Tools I Use Every Day

SEO

SEMrush • Ahrefs
Screaming Frog
Search Console

AI Search

AI Overviews
ChatGPT • Perplexity
Schema • llms.txt

Local SEO

Google Business Profile
BrightLocal
Whitespark

Cold Email

Instantly • Smartlead
Apollo • Snov.io
Klaviyo

CMS & Publishing

WordPress • REST API
Elementor • Yoast
JSON-LD

Ads & Analytics

Google Ads • Meta Ads
GA4 • Tag Manager
Looker Studio