The
Receipts.
Screenshots from the actual SEO tools showing what changed for Wrangler and PureWay. Click any image to zoom in.
Wrangler
Result: Organic traffic 6k → 24k a month. DA 22 → 34.

Organic traffic over 2 years
From 6k to 24k monthly visits
SEMrush traffic chart. Steady upward curve from April 2022 to January 2024. Reached 24,362 monthly visits and 6,598 ranking keywords.

Top keywords ranking
Page-1 keywords with traffic
SEMrush keyword report. Includes 'mens jeans australia' at #1, 'wrangler jeans' bringing 50 daily visits, and 822 total ranking keywords.

Domain overview
Authority score, traffic, backlinks
SEMrush domain dashboard for wrangler.com.au. Authority Score 33, 24.4K organic traffic, 6.6K keywords, 54 referring backlinks.

Traffic by country
Where the visitors come from
99% of traffic from Australia (24.2K visits, 4.4K ranking keywords). Local SEO and country-specific content paying off.
PureWay Compliance
Result: Email opens up 20%. CPC down 20%. Several #1 rankings.
5 Screenshots

Traffic over time
Organic, paid, and branded split
SEMrush traffic chart split by source. Organic line trending up steadily. Paid traffic kept lean while organic carried the load.

Domain overview
685 referring domains, 3K backlinks
SEMrush dashboard for pureway.com. Authority Score 31, 1.5K organic traffic, 2.2K keywords, 3K backlinks across 685 referring domains.

Keyword positions
Several keywords ranked #1
Industry compliance keywords ranking #1: 'sharps disposal systems', 'medical waste mail back program', 'biosurf disinfectant'. All driving real traffic.

Top organic keywords
Brand and intent keywords on page 1
1,798 ranking keywords. Brand terms ('pureway', 'pureway compliance', 'pureway products') and category terms ('le cloth') sitting in top spots.

Keywords trend
Two-year keyword growth chart
Two-year keyword growth chart. Total ranking keywords roughly tripled from ~1.3K to over 4K. Steady gains, no ranking drops.